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The key is to get as many rankings for your keyword phrases as possible.
Content that you can get to rank include:
·ð Main website
·ð Any sites or landing pages you create
·ð Web 2.0 sites
·ð Blog sites
·ð Articles
·ð Videos
·ð Directory listings
·ð Social bookmarks
Showing up in the natural results is all about relevancy. Your content must be
relevant to what the searcher is looking for and the more relevant your content
the more it will show up and the higher it will rank. There are ranking factors that
cause one piece of content to rank higher than another. Ranking factors include:
·ð Content congruency/consistency
·ð Keywords used in page links
·ð Keywords in the content
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·ð Backlinks
·ð Links pointing back to your site/content
·ð Google Page Rank
When you re doing a backlink remember that anchor text is your friend! Some
good places to include anchor text are:
·ð The main website as links from other pages
·ð Any sites or landing pages you create
·ð Web 2.0 sites
·ð Blogs or forum posts
·ð Classified ad posts
·ð Articles
·ð Videos
·ð Directory listings
·ð Social bookmarks
·ð Yahoo answers
There will be competition for most keywords or keyword phrases you want to
use. Search for the keywords you want to use and duplicate their backlinks.
Action Step: Search some of your keywords or keyword phrases and
duplicate some of the backlinks you find.
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If the content is relevant and there are enough good backlinks you can outrank
almost anyone in most local business categories in a reasonable period of time.
The key is to be creative and consistent, make everything relevant and create
backlinks to everything!
Resources:
Creating Anchor Text
Use this simple html phrase to create a link in anchor text. Make sure to insert
your information where it says replacewyourdomain and Replace this with
keyword phrase.
·ð Replace this with keyword
phrase
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Competition analysis sites:
·ð www.NitroSamurai.com
·ð www.BackLinkWatch.com
·ð www.SeoQuake.com
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STEP 8A: Article Marketing
Article marketing is the practice of writing content-rich articles for use on
websites to drive traffic to a site. It s often overlooked because of its simplicity but
it can be very powerful and effective.
There are a few simple steps to article marketing. First, decide on a topic and
keywords. Second, write a 400 to 750 word article that includes your keyword in
the title and article content. Next, create a resource box with anchor text backlink
to the website. Submit the article to article directories as well as social news and
social book marking sites.
Ideas for article topics can come straight from the Internet. Use competitors sites
and article websites such as EzineArticles.com and ehow.com. Other topics that
work well are how-to articles, tips on proactively avoiding a problem, things to
avoid, and tips on reactively responding to a problem.
Action Step: Come up with some article topics.
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Articles should always be SEO optimized, meaning optimized for search engines.
The keywords you re targeting for your client will be strategically placed. The
keyword should be in the title, in the first sentence, and mixed into your content
at least once per paragraph. Don t keyword stuff and never plagiarize other
people s content. Even if you use their topic idea, write your own content in your
own words. Remember to use anchor text if you can, at least in the resource box,
but also in the body of the article if possible. [ Pobierz całość w formacie PDF ]